If you are looking to increase your impressions, likes, shares, or fans, Facebook is your best option. Many business owners don’t understand that having 1,000 likes or fans doesn’t mean that 1,000 people will see your business’ Facebook feed and posts. The opposite is true: only about 0.2 percent of your followers will see your Facebook posts.
As a business, every time you update your company’s Facebook page, a tiny portion of your followers will actually see and read your post.
If you REALLY want to increase the number of followers who see and engage with your updates, you’ll want to invest in paid Facebook advertising from an search marketing agency that knows how to leverage it.