Marketing Plan – Building a Roadmap for Your Small Business

Marketing Plan - Building a Roadmap for Your Small Business

The time is now to begin marketing your small business to maximize results. It can be challenging to do it all by yourself; whether you have owned your business for decades, or are just starting, don’t go it alone and try to do it all. Instead, seek help from the experts to create a solid marketing plan to differentiate your small business from your competitors and scale your business to new heights.

Getting Started With Your Marketing Plan

The first place to start is to find a reputable company with experience in your specific industry. This type of agency knows how to speak your business language. Next, consider these questions to gain an insightful roadmap for your marketing plan.

What You Need To Know Before Creating Your Marketing Plan

Who is Your Primary Audience?

Your audience consists of your intended consumer clientele. What are the demographics of this group of customers? It generally includes age, location, gender, and general interest sets. A word of caution, try not to settle into only your initially targeted audience. Expand your target market beyond this general scope to be more diverse and attract a more extensive customer base for longevity.

What is Your Brand?

The marketing agency of your choice will promote your brand as an industry expert. It’s essential to work hand-in-hand with your marketing agency; they should lead you in the right direction, but they should also be able to serve as your marketing consultant as well. How will you be memorable to customers? What makes you marketable? What can you offer that none of your competitors can?

What Will Your Pricing Be?

Research needs to be conducted on your competitors’ pricing and offerings to determine where you should set your prices. You want to be competitive while still making a comfortable profit. Your intended audience’s demographic and your business’s physical location are often determined where you decide to set your pricing.

What Will Your Incentive Effect Be?

Incentivizing customers excites them. Most people enjoy and are encouraged by BOGO options (buy one, get one), punch cards, gifts, and limited-time offers. Consumers don’t want to miss out on deals! For example, “Buy nine coffee drinks and get the 10th one free!” punch cards that are small enough to hang on a keychain are successful. This type of incentive could essentially work for any kind of business.

As a general rule, everyone likes free things, so they are incentivized to keep returning to your business. Plus, it builds good rapport and a relationship with the customer over time.

What Are Your Advertising And Marketing Strategies?

There are many effective advertising forms, including digital, print, direct mail, radio, and TV (commercials during the news). However, we’ve found that most consumers are online, so if you’re not digitalized, your business really does not exist to your target audience. Think about where, when, and how you are advertising to your potential customers; if it is not at the right place, at the right time, you may want to rethink your strategy.

What Is Your Online Marketing Plan?

In today’s digital world, it’s crucial to have online marketing strategies for small businesses. Facebook ads have the potential to reach a large volume of customers. Facebook ads can show up in targeted demographic channels to specific types of people interested in businesses or services like yours.

Having a marketing plan is crucial for the success of your business. You’ve taken the time, made an effort, and secured the funding for your business. Your next step is to go to the professionals for expert guidance on your specific industry marketing plan. It can be tough to know where to start; let’s set up a consultation today.

Is your marketing plan ready for 2021?