Local Impact is a marketing agency that specializes in helping lawn and landscaping companies get noticed online and improve their online presence through search engine optimization (SEO). In today’s digital age, a strong online presence is crucial for businesses to attract new customers and generate leads. Without a high search engine ranking, potential customers may have a hard time finding your business.
What Is Search Engine Optimization (SEO) & Why Your Lawn / Landscaping Business Needs It
So, what exactly is SEO and why is it important? Simply put, SEO is the art of getting your website ranked organically on search engines such as Google and Bing. When your website ranks high on search engines, it is more likely that potential customers will find you when they search for relevant keywords. This, in turn, can lead to more leads and conversions for your business.
We start by building out each of our client’s websites with proper structure, coding, and content. We target specific keywords and geographical locations that our clients want to rank for, such as “lawn mowing Portland, OR” or “hardscaping services Fort Collins, CO”. This helps to ensure that our clients’ websites are optimized for the right keywords and phrases.
Once the website is launched, we create new content that targets those specific keywords. We also create and update NAP (name, address, phone number) citations, which are business listings on various sites such as Angi, Manta, and more. This helps to ensure that your business information is consistent across the web.
Another important part of a business’s online presence is their Google My Business listing. This listing shows your business’s location, website, phone number, business hours, and more. At Local Impact, we create, update, and monitor customer reviews on this platform to help boost clients’ online presence.
Social media engagement is another critical component of a strong online presence. Local Impact works to increase engagement with our clients’ audience through content promotion. We also focus on building up our clients’ reviews on sites such as Google and Facebook, as these reviews can impact a business’s search engine ranking.
To stay ahead of the competition, we perform regular competitor analysis reports and tracking for our clients. This helps us to identify opportunities for inbound links and keywords that our clients’ competitors are ranking for. When we find these opportunities, we work to target those keywords as well. We also perform consistent website audits each week to track their clients’ site position and placements.
How Long Does It Take for SEO to Work?
The amount of time it takes for SEO to happen can vary depending on a number of factors, including your current authority and trustworthiness, your level of competition, and your relevancy.
However, based on Local Impact’s experience,
- For less competitive areas and terms, it can take 1-3 months.
- For semi-competitive areas and terms, 4-12 months.
- For highly competitive areas and terms, 12 months or more.
If your company already has an online presence, then the amount of time it takes will depend on your existing presence.
Are You Ready to Take Your Lawn Care / Landscaping Business to the Next Level?
If you want to improve your company’s online presence, Local Impact is here to help. Contact us today to start the process of getting your lawn care or landscape company found by more people. We provide internet marketing services to lawn and landscaping companies all across the United States and would be happy to discuss your business needs with you and advise you on the best route to take with the SEO packages we offer. Our experts are standing by ready to assist you.