Facebook is the largest global online social community with over one billion active users and countless people logging into the site each day. Most businesses can find customers on this platform, but many ignore the true potential that it holds.
If you didn’t already know, Facebook is MASSIVE. Understanding that 2.2 billion active users are on the platform daily may give you some insight, but the insane numbers come the 65 million businesses who are utilizing Facebook pages and the 4 million who are advertising!
Four Simple Reasons You Must Act Now
Posting to your business page each day is a great start, but this will not allow you to take full advantage of what Facebook has to offer. Alongside working to make regular posts, Facebook Ads can be an excellent way to expand your reach and draw more customers to your business.
You may be asking, “But how exactly can this sort of advert help me?”
You can start by reading the four simple reasons below to learn how!
You Will Have a Much Greater Reach
When you make a post to Facebook from a business account, only those who follow you will be able to see it on their feed. They might share it a little bit, exposing more of their friends, but this can severely limit the reach your posts have. Facebook Ads uses unique algorithms to ensure that they serve people who likely are looking for your types of products or services.
An Easy & Affordable Option Compared to Traditional Ads
Tools like Google Ads¹ can be very powerful, but you need a lot of expertise to be able to leverage them properly. This often creates a challenge for small businesses, resulting in money being wasted when you don’t have the skills to make the right choices. Facebook Ads are much easier than this, with an intelligent system putting together the pieces and displaying your ads for you.
Works With Your Existing Marketing
Digital marketing can be a complex process with a lot of hoops to jump through. However, it makes choosing options that can work in conjunction with one another to save time and effort worth the effort. If you are already posting on Facebook for your business, taking the next step and using Facebook Ads is a logical jump to make.
Easy to Understand
Like many modern advertising companies, Facebook has worked extremely hard to make it easy for their customers to understand their ads. You will be providing stats and metrics that give you a clear idea of your ads’ success, giving you the chance to improve your approach whenever you notice the numbers dropping. Few marketing options offer this level of ease, especially when they are an all-in-one package.
With all of this in mind, you should have a good idea of what you have to gain from a system like Facebook Ads. While this can seem daunting at first, it’s always worth exploring marketing options like this when you have the chance.
If you’re unsure of where to start, don’t panic; there are several resources on Facebook to guide you through it all, but there are marketing experts available as well to create, run, and conduct research as well.
Are you ready to get started with your Facebook Ads campaign? Time to triple your sales and conversion. Schedule a FREE Strategy Call Today!
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References:
Omnicore Agency (2021)
Statista (2015-2020)