EPISODE 13 – Solving the Number 1 Challenge in the Home Service Industry: UNCONVERTED LEADS

Solving the Number 1 Challenge in the Home Service Industry: UNCONVERTED LEADS

What You’re Going to Learn

– Why the biggest marketing challenge facing your Home Service Business is NOT Leadflow…it’s a lack of lead conversion & how to solve it.

– How you can TRIPLE the conversion rate with all your leads

– Why you have to follow up with your leads in 15 minutes or less

– A new way to engage with your customers & prospects that will make them LOVE you and 10X more likely to book their service call with you vs the competition

– How to automate your follow-up using systems & A.I.

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Local Impact Digital Marketing Agency


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EPISODE 3 - Allison Conley - Local Impact Podcast

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BG Hamrick 0:00
Good Friday afternoon, and thanks for joining me on this session today, I think it’s going to be helpful for not only our home service industry, customers and clients and interested parties, but also for those who are in any other business who develop a lead flow, you have a lead funnel, you get people to contact you through various ways into your business to get convergence to become customers. And we’re going to talk about today solving the biggest marketing challenge in the home service industry or any industry again. And that’s to discover how to convert your leads at the highest level possible to maximize the ROI of your lead generation to make sure that you’re converting as many leads as you can. And to make sure that your efforts of getting new leads and driving new leads to your website or to your Facebook or to your to a phone call to a web form, that is optimized, the best it can be. And so the conversion rate is as good as it can be. So thanks again for joining us. I’ll start with a little bit of housekeeping. This is somewhat engaging. So I’d be I’d be happy for you to ask some questions in chat if you’d like. I’m on my own a bit and running the the webinar today. So if I’m a little slow to react to your typed questions, forgive me because I’m in a, in a situation where I’m just looking at one screen. But we’re looking at spending the next maybe 30 minutes together. And I’ll go through this information as thoroughly as I can. But I think you’re gonna find it very interesting. But feel free to be involved and engage and ask questions and follow up with us afterwards, if you have some questions or have some things that you don’t understand or just need more information about. So again, welcome to everybody who’s watching, if you’re watching by YouTube, or Facebook, or maybe watching a recording of this session, we’re glad to have you with us no matter where you are what you’re doing. We’re just glad you’re you’re a part of it today for sure. So as we get started, there is the biggest challenge that I think not only home services, roofing, flooring, siding, plumbers, electricians, what are the biggest challenges when it comes to marketing for just about any business. And as I ask around and the years that we’ve been in business, what we hear almost all the time is that we just need more leads, we need more people to know that we’re around, we need more people to know that we’re available, we need more people to reach out to us and get, you know, quotes. So they just need leads, they need more leads. That’s what I hear all the time. But I would wonder if it’s not enough leads that we really need I’m not sure if that’s the actual issue or the problem that we have. Sometimes it’s not enough leads, we just need to fill the funnel more. And if that’s the case for you, then maybe you will want to do some positioning of your business a little more before you jump into automation and getting to the point where you start to try to convert those leads better. But sometimes we just don’t have enough leads. So maybe we do need to do more marketing, we need to position our business a little better in the public eye so that people can see who we are and what we do. Maybe we don’t have enough leads coming into the funnel to convert or to even tell them about the services that we provide. Other problems that we seem to have is the leads are low quality, they just are not a fit. Maybe they’re not maybe they’re tire kickers, or they’re not really serious about buying, they’re just not the best quality lead that that we could get. Another might be that the lead cost is too high. Maybe we don’t have a lot of return on investment. Based on the amount of money we’re spending to get each lead if a lead cost 150 or $250. And and we don’t make enough from that lead to justify that cost, the lead cost is just too high. Maybe that’s the problem. We need to lower the cost of those leads. Maybe there’s a lack of clear tracking. For for the leads maybe that we don’t really know where the leads are coming from. Maybe we don’t know, what leads are art turning into what problems or roadblocks there might be to converting those leads, because we’re not tracking it well enough. Maybe there are too many marketing or advertising options. I think this is definitely the case when it comes to home service businesses there. There’s a slew of places that you can advertise your business, home advisor, social media ads, Google ads,

Billboards, radio tele Vision newspaper, there are so many options out there, where do you advertise your business? Where to? Where do you position yourself? What options are the best choices, it can be confusing. But is I’m wondering if lead flow is really the problem. Now it might be. But if we think about it, there are so many ways to get the attention of customers these days. And there are so many people in need expect, especially for the home services. Industry, there are so many people who need the services, there’s a lot of businesses business out there for multiple home service companies to to enjoy and get to service. They’re reaching out to us through a number of different ways. And there’s a lot of people who need our services and need the quality of service that maybe your business supplies, but is lead flow really the problem, I think the leads are out there, I think maybe we do need to position ourselves to get in front of the right leads. And I’ll just say this, if you’re listening to the session today, or watching us today, and you’re thinking, I could use more leaves, that really is my problem, then I might recommend that you first think about positioning your business a little better. So you might want to look at something like positioning your website, positioning your search engine, optimization, getting your reputation, and your social media management, in order, start to pay for some leads, maybe through some lead generation advertising. And then you can get to this last moment on the circle where we talk about conversion optimization, which is what we’re talking about today, and how to automate those conversions so that we get the best of the best of what we’re driving into our funnel into our sales funnel. So you might want to have a conversation with your digital media company. If you don’t have one, you’re certainly welcome to reach out to us. But you should probably start thinking about positioning your business first. If you’re if you’re genuinely not getting enough leads into the funnel, you’re not seeing enough people calling or filling out forms on your website or reaching out to you for the services, you might be a bit invisible. So you might want to figure a way to get in to get visible before the audience to make sure that you are positioned correctly to do that. So I would recommend that first. But for today, I definitely want to talk about the biggest challenge that I think is facing contractors. And that is unconverted leads, leads that we do get, but we’re not converting them, the leads are not getting converted into actual customers. Here’s the problem 50 to 60% of inbound leads people who come to our website, people who call our offices or our front desk, they leave unconverted 50 to 60% of those. Now, that may not sound like a terrible thing. And that means I’m converting 40 or 50% of those leads. Well, that might be true. But what’s happening is we’re converting those leads only at the moment of

have access only at the moment that that particular lead reaches out, we don’t have a system set up to follow up with the leads to make sure that they are converted at a time and a place that the customer or the lead is ready to buy. So 50 to 60% of inbound we can we can do better, we can do better than having 40 to 50% of our leads that come into our business, not be converted into actual customers. Now, maybe they won’t qualify. And maybe there might be other reasons why they’re not a good fit. But for those who are qualified, those leads that come into your business that match what you do well and they become a good customer option for you. You want to convert at a higher rate 90% of webforms that are on websites today failed to convert, I’ve heard it’s this way that web forms those forms that you fill out on people’s contact page on the website. That’s where leads go to die. Sometimes they just don’t convert people don’t fill out those forms like they used to. They don’t give you the information that you know they need. You need to have in order to to understand what kind of customer they might they might be. So those web forms failed to convert. And here’s why. leads that are not followed up with within 15 minutes. They go cold again, if you are not able to reach out almost instantaneously to a new lead to a possible customer, you’re likely to lose them. Consumers today are very impatient, and they’re usually reaching out especially to a home services type of business. You think about a plumber or electrician or even landscaping or even a roofer siding, gutters, whatever it might Add that you provide eight H HVAC work, a lot of times they’re reaching out because they need that service somewhat in an emergency or need it right now or at least semi urgently. And if you don’t reach back out to them for hours, or sometimes a couple of days, that lead is long gone, they’ve already gone to a competitor, they’ve already gone to someone who has reached out a reply to them in a hurry. So you’re gonna find that that is where you’re losing a lot of those leads, and a lot of that conversion, if they’re not followed up within 15 minutes, they’re either onto something else or they’ve grown cold, the average customer must be followed up with five to seven times, before booking an actual session with you or booking an appointment with you. The average customer doesn’t necessarily come ready to book an appointment, they come seeking searching, asking questions, and they need to be reached back out to but they don’t necessarily look to make a purchase immediately. So sometimes the customer has to be followed up with five to seven times before they’re ready to pull the trigger, so to speak, and get on board with your services. And today’s consumer prefers to interact with text messages, and phone calls, or email, text message or email. Over a phone call, there used to be a time when people would rather pick up a phone, there used to be a time when people would then rather use email. Now it seems that most people would rather do all of their transactions and conversations over text messaging. And text messaging could be SMS on your phone. Or it could be like a messenger app like Facebook Messenger communication, that would be considered texting. But those are the the preferred ways now for customers to reach out. And I know you might think well, that’s not how I would do business or it’s not how I grew up knowing how to reach out to businesses. But the customers that you want moving forward the new generation of customers, the the new generation of buyers, that is what they’re leaning toward, they’re leaning toward preferring a text conversation, a phone, text conversation or a messenger conversation that doesn’t involve necessarily speaking to someone, and even email is not as attractive to this new generation of buyers. So this is why we have to do a better job at converting and automating those leads and that that conversion when it comes in.

Here’s the solution. Leverage Marketing, automation, leverage AI, artificial intelligence to follow up with web forms within the first two minutes of submission. And you do that with a phone call. You do that with an email, which we already are going to do, I hope. And we do that with a text message, Leverage Marketing Automation, get things in place that will automate that, that outreach to that lead, almost instantaneously. And second, automate that follow up so that every prospect is touched five times. And they’re able to engage in a two way text messaging conversation. Now, a lot of us are very busy. And we are somewhat resistant to the text message customer lead platform, because we feel like it’s interruptive. And it can be you can’t always text right back. You can’t always engage with a customer instantly by text. But you can set up automation, you can set up AI, artificial intelligence to be able to communicate with the customer so that they feel like they are getting that sort of instant gratification that instant outreach to them for the conversion that that you’re trying to reach. It’s really simple math. I put together a couple of things here and I want you to see the difference between automation and not automated outreach. Let’s say your business has 100 leads. Now I know there’s a lot of home service industry businesses that might be watching that say, Well, we have a lot more than that. Or maybe we don’t have that much just for sake of argument just for this example. Let’s say you have 100 leads and you have a conversion rate of 30%. Sadly, that’s kind of where it is at the moment in in in conversion when it comes to businesses being able to get back with the leads that reach out to them. A lot of us don’t have in place even a large staff to be able to follow up very quickly so 30% conversion rate on the leads That command before they get impatient and move on to another service provider, is not uncommon. If you have no follow up. In other words, you’re only reaching out to those that you instantly saw or were able to get right back to in that moment of time. This is it, you’re not in a meeting, you’re not after hours, you’re not covered up with other work. And you actually could actually respond immediately within a few minutes. This is the only way you can reach back and you don’t have any automation, no follow up, then you’re going to look at about 30 jobs booked out of 100 leads if you’re doing a 30% conversion rate. So 100 leads 30%. That’s 30 book jobs, let’s say your average ticket price, what you sell your service is $650. If you take that $650, you multiply that by 30 jobs, you’re looking at about $19,500 made on a $650 ticket item for every 100 leads that come your way because that you can only convert about 30% of those, because you’re only one person, you only have so much bandwidth, you can only connect with so many people. So that’s not the optimum way to do it. The other option on the right side of your screen, same 100 leads, we’re not going to do anything different, we’re not going to buy more advertising, we’re not going to do any other investment, it’s the same amount of advertising the same amount of marketing that you’re doing. Same number of leads, let’s say now, because of automation, we’re able to get our conversion rate up to 70%. And that’s not a pie in the sky number there are tools in place that will help us do just that. You have the automated follow up, you’re able to reach out to them through automation or your system reaches out to them in an automated way to make them feel instantly cared for and connected to and you book 70 jobs out of 100 leads Saturday but jobs average same average ticket price $650. Look at the difference in the way that your conversion can increase the value of every single lead that comes in. Now you’re converting from the same amount of work and the same amount of marketing $45,500 Compared to 19,500, just because you got your conversion rate higher, because you had automated follow up, you didn’t lose people in the funnel because they were impatient or were not

followed up fast enough, or they didn’t feel like you were available. And so they didn’t move on. They stayed in the funnel, they stayed connected, they did some things on their own, because automation told them how they were able to connect, make a calendar booking with you get a call from you get an email from you, they actually got to hear your voice automated, they got to hear, see an email come to you come to them from you. All those things, make them instantly feel like they made a connection. What this does in the heart and mind, of a consumer is it makes them feel like I got the accomplished task done. I wanted to I wanted to get accomplished, I got it finished, I was able to make contact, I’m able to move on with my life, I don’t have to keep calling other service providers until I find one that finally responds to me. It is the conversion of automation that gives you the advantage, high high advantage over your competitors. And it positions your business as a true professional organization that can reach out to people when they need it no matter what time of day or night that they first make contact. As you know, many consumers and customers shop after hours shop on the weekends. They search they reach out on the weekends, oftentimes hours of operation are over and there’s no one there to reply, you simply will lose that business to other competitors of yours that have either automation or 24 hour, reaction time staff in place. So it’s simple math, you can convert higher, you can earn met much more money. And again, it makes every lead more valuable. Every single lead that comes in becomes that much more valuable to you and your organization. So what are some of the key takeaways so far? It’s pretty simple. It is the follow up system that’s going to make all the difference in the world. follow up, follow up, follow up. That’s the key takeaway. People want to know that they’ve been heard. And they want to know that you want to take care of them. And so they want to see that response quickly. Okay, so Here are three things, I want to talk about three points that I think we should cover. Before we talk more about how this works. And I’ll show you an example, a real world example of how we’re doing this for one of our customers and how it has affected what they did online and how it increased them when it comes to conversion. But the first thing you want to think about is you want to engage, exactly how your customers want to engage, the time of forcing your customers to come to a platform that you’ve created, that you demand them to be on is that that era is over. People want to connect to the platforms that they love. And so what we’re seeing, again, is a trend of this new buyer, wanting to reach out and take care of business via text, via mobile phone, not a call, not as powerful in emails it used to be. So you want to be everywhere you want to be where

your customers are on every platform that they enjoy being on, you can’t really just say we only do phone calls. Because you’ll lose customers, you can’t say, well, we only do text, you’ll lose customers, there’ll be some who want to make a phone call, there’ll be some who want to do a text message, there’ll be some who want to do an email, you need to be everywhere. But keep in mind, again, the trend that’s happening is that most of the buyers today in this new generation are trending toward a text message purchase an interaction on text messaging, so make sure you engage them, the customers on the platforms and the way that they want to engage. This is interesting. Statistics have shown us that 98% of all text messages are opened, and 95% of text messages are opened and responded to within three minutes of being delivered. And what is even more fascinating is that US consumers are five times more likely to send and receive text messages than phone calls. That’s the trend I was talking about their moving toward texting, maybe in your own life, you might think about that. If you’re of the older generation, you might prefer to make a phone call and speak to someone you want to hear a voice. That’s a trust factor for for my generation. If you’re in the younger generation, you are usually very mobile very much on the move, you’re doing multi task activities in your life. And you’d prefer to text so that you can do that along with traveling moving on doing something else watching television, making dinner, driving down the road, whatever it might be as dangerous as it might be, you want to do the text messaging, because it’s something you can do over a long period of time. And it doesn’t interrupt you and you don’t have to stop to do it. So text messages are being preferred over phone calls. So we have to follow up quickly, with a very, very quickly follow up with those who are reaching out because they are expecting a fast turnaround. Here’s why we have to follow up fast. leads that are not followed up within 15 minutes again, go cold there, it’s like they it’s like they don’t know you again, they forgotten you again. And a follow up with within five minutes is 21 times more effective than calling after 30 minutes. So if you reach out to a lead who has reached out to you 30 minutes, an hour, two hours, the next morning, Monday morning, if they did it over the weekend, that lead is likely to almost have forgotten they even reached out to you because they’ve done so much research since then, and may have already connected and booked a call and booked a service. They’ve moved on with their lives very, very quickly. After five minutes, the odds of qualifying a lead drops by 80%. That’s just five minutes. You don’t even have five minutes to not be able to reach out. So it has to be almost instantaneous 50% of leads go to the vendor that responds first, that happens in my own business. I’ll reach out to a lead and they’ll say well, you’re you’re already ahead of the game because you at least followed up and called me back. We don’t even see callbacks for sometimes days or weeks when a lead comes in for some businesses that will cost you a lot of money in the long run. Half the time 50% of the time leads will go to another vendor if you’re not the first one to respond. So be first be the first one out the door do it almost instantaneously. And that quick follow up will win for you every time. Number three in order to do that instant follow up because you can’t do it manually. You won’t be able to do it during the night and weekends you won’t be able to do it. If you’re in a meeting. You have to leverage automation. You have to let automation follow up for you instantaneously in a way that will make the customer or the lead to feel like they’ve been taken care of. Here’s the ideal outcome. Every lead will get an email, an SMS or a text Next message within 30 seconds, almost instantaneously, every as soon as they submit a form, or they make a call, or they fill out something on your website,

any lead that comes to you will get it, then we’ll get an email and a text message in 30 seconds of the submission, and a call from someone at your company within five minutes. That can also be automated. Every lead is followed up within at least seven times through email, text and phone until they either book with you make an appointment, say yes, or they tell you they’re not interested, or I’ve moved on. A lot of times, people are not quite ready to make a commitment or book a call. But because you’ve reached out to them first, they feel like okay, I made a connection, now I can start to think about the service that I need, if they’re not ready to book a call with you today. But they might tomorrow, you’re going to send another text message, you’re going to send another email, you’re gonna get an automated phone call that keeps you top of mind and connected to them up to seven times. And, or until they just say I’m no longer interested. That’s the ideal outcome, you capture that lead you make them feel cared for, and you stay with them all the way through the process until they no longer need you or decide not to use your services. This is a difficult slide to see, I know it’s very small. But this gives you an an example, if you look at the far left, the far left shows how a lead might come to your website or your landing page or your Contact Us page. So lead might come from a search or it might come from an ad that you’ve that you’ve run and they land on a landing page, they fill out a form that form then gives takes them to a thank you page, thank you for reaching out to us, we appreciate it thanks for the information, then what happens is they instantly get a text message, they instantly get an email that thanks them again for filling out the form. So they automatically already feel like they’ve been connected, then they start to get phone calls, they start to get other follow up text and other follow up email, they get a recorded voice message from you. All of these start to connect them to your company over a long period of time until they don’t need your business or services or until they’ve booked a call with you and set an appointment. So if you follow it up with all of your leads, in that way, do you think you could convert more of them? I do, I think you can convert at a lot higher, I know that you can convert at a lot higher rate if you spend time building a system that will automate the follow up. Here’s an example real world example of a client who has instigated this, this automation into their own into their own business.

This is a company who let’s say for sake of argument, because these are real numbers. But let’s take for example, if this was before this automation system was set up if they got 156 leads, and leads would again be anybody who came to the website filled out a form filled out a quote form, or even reached out by phone, they got 156 leads, and they converted those leads at 10%. In other words, their staff could only manage to get right back with 10% of those leads at the moment that they reached out. Then that means 156 leads at 10% is 15. Booked calls. So 15 out of 156 are going to get booked because they were ready to reply and connect with them immediately. Let’s say their average ticket price is $250.62 jobs, I’m sorry, that should be 15 jobs at $250 would be $3,750. So the projected ROI is only about 1.5. So they’re covering their expenses, they’re making a little bit of money, but they’re not converting at a very high rate. Let’s flip this on its head. And let’s say that we are now going to do the same 156 leads at a conversion rate of 40% Because now we’re able to more than double through automation, the amount of people and it can actually be endless. But for sake of argument 40% of these 156 will now be converted 62 book jobs. Average tickets are the same $250.62 jobs $250 $15,500 Look at the difference in that that’s a five and a half plus return on the investment. If they spent $2,400 a month to get those leads, that’s, that’s five and a half, not six and a half ROI sorry for the mistakes on the on the slide. But the point is the same, you get to multiply the value of the leads that come your way, because of the automation that’s set in place so that people can feel touched and cared for immediately. So here’s the quote, the business that can spend the most to acquire a customer will win the business, they can spend the most to acquire customer wins Dan Kennedy quote, and if you’re looking for the ability to implement this sort of automation, if you’re looking for a way to make more value from the leads that you’re already generating, you’re already got, you’re already running advertisements, you’re already out networking, you’re already out telling people about your business, you’re already paying for places to advertise. When those leads come, you must be prepared for them, to convert them almost instantly to reach out to them instantly. So how do you implement this in your business? Here’s a close up of that large framework I showed you a moment ago, where the website landing page or the website page, the contact us page is where all of those advertising dollars send people. Once they’re there, they fill out that application, they get a thank you page, and then it takes them to those conversion automations. If you look at a typical website, and we’ll use Brian Oakley, again, one of our clients as an example, your website might look similar to this, you have a contact form. At the top of the page, you have a phone number at the top of the page, you have a Get a Quote button and the incidence of an insurance company. In the bottom right, you have a chat bubble. So people can reach out and talk to someone in chat, which is also automated, and can also be part of the automation process. We’re finding a lot more people preferring the chat bubble over Get a Quote button or contact us fill out a form. They want that instant text message type reaction with businesses. And we’re finding that that is more popular than the old traditional ways. So that’s how they reach out and touch your business. That’s how they reach out and contact you. Then they go to fill out a form, maybe they fill out what’s called a smart form. So if they come and fill out part of it today, and fill part of it tomorrow, the form will remember the part that they filled out yesterday, it’s a smart form to remember who they are if they visited your website several times, then we take them through this automation process. Once they hit Submit instantaneously, again, they get a text message, they get an email, their customer replies back to that text message. The message might say this is actually from perfect plumbing, heating and cooling. Thank you for reaching out to us through the web form on our site, would you like to schedule a time for your service?

Right now? If the customer says Yes, great. Simply click below and choose a time. If the customer says no, no problem, our team will contact you shortly. Or feel free to go ahead and call us directly right now. The email gives them the same options, would you like to Yes, great somebody click below to choose a time from our calendar, or no, then you get an opportunity to reach back out or to be reached by a customer representative. So 60% or so have customers who come to your website are going to be ready to book a call and get a service right now. The other 40% may not be quite ready. And we’ll just treat them like we would any other lead. We’ll just stay in touch with them. Call them back, reach out to them schedule a time and give them the opportunity to add their comfort level. reach back out to us and make an appointment. But for those 50 or 60%, who are ready to convert, we call those low hanging fruit, they’re ready to go. Now, you don’t want to lose that 60% Because you were busy, unable to follow up after hours or could not for whatever reason, reach back out to that person within five minutes. 15 minutes, it’s too long, 30 minutes, it’s as though they almost weren’t there. So you want to get these automation pieces in place. You want to implement them fast. Here’s a sample of a calendar once they leave lead has been asked Are you ready to book they can say yes, I’d love to book a time. You can take them right to a calendar page where they can choose a date and a time and they can book themselves with an appointment with your service provider. Now, if that is not the exact time of day or week or the moment that you can actually provide the service. You can then follow up and say I see that you set an appointment for Thursday at 2pm, just wanted to call back and let you know, yes, we are available and able to do that at that time. Or you can say, our service personnel are covered at that moment, can we do 3pm, or 4pm, or what’s an optimal time for us to be able to provide that service. So you don’t have to lock in the calendar time and date. But you can’t at least give that customer the feeling that I have made the steps necessary to make a connection. To start the process, I’ve ordered the services to come to my home. And now they feel better about getting that done, they’re no longer seeking another service provider, they’re still within your realm within your world, and you’re able to follow up and to confirm those dates and times that you want. So here’s an example of the text Jason has submitted a smart form, this is something that would come to you, with an automation system, you don’t just want all the automation going out to the customer, you want the automation, also coming back to you and your business, and your sales staff, or your service providers, or dispatcher, or front office manager, whoever it might be that controls the calendar, who dispatches the workers who keeps your calendar for all your service provisions that you do. So your service dispatcher might get something like Jason has submitted a Smart Form, here’s all Jason’s information, this is the stuff he needs. And they have not booked an appointment yet. So that would prompt you to call them right away and say, he’s been through the automation system. And now it’s time for us to reach out to him to make a real call to schedule that time, an email would come back to the company the same way, an email that lets you know and notifies you wherever you are, there is a lead in play. There’s a there’s a there’s a customer who’s waiting to get connected and to finalize the transaction. And you need to be attentive to that and get right back to them as soon as possible. But they’re already in the system. And they’re already feeling like they’ve been touched, they’ve been connected, they’ve been communicated with, and they feel better about choosing you as as a as a provider.

So again, this goes all the way through that process of notifying the customer, notifying your staff and staying with the customer. If it’s a long term process before they buy, sometimes that buying funnel was really long, when that’s the case, you need to nurture that lead over time. So this process not only captures that low hanging fruit, the 60% are ready to buy today, but also for the 40% that are still moving down the sales funnel slowly, it keeps you Top of Mind with them keeps you connected with them. And you don’t allow them to leave your service world and enter into a competitors and they stay connected with you. So no matter how you get the leads into your funnel, if you do Google ads or home advisor or thumbtack or you pay for Facebook ads, or they see you in a yellow book, Yellow Pages ad or whatever it might be, however, they get to your website and fill out a form and make a phone call. They get dropped into this automation system, which makes them feel instantly connected. And it finalizes that customer’s journey of finding someone to provide the service that they need. That’s all there after that day. When they find a service provider, when they feel like they’ve made contact when they feel like they’re on the road to getting it done. They will stop their research, they will stop there. Speaking of getting connected with a business, and your automation system will take over along with the human side of that that follows up and you’ll be way ahead of the game. So remember, leads that are not followed up within 15 minutes they go cold again, remember that a follow up within five minutes is 21 times more effective than calling after 30 minutes. Remember that 50% of leads go with the vendor that responds first, so you’re already gonna win half of them if you just instantly respond before your competition. And remember that statistics have shown that 98% of all text messages are opened, and 95% of text messages are open and responded to within three minutes of being delivered. These statistics make it almost impossible to ignore the need for automation in your in your business to automate the lead conversion is an absolute critical piece to win in today’s business economy. So will this make you more money? Will it help you convert more of your leads and grow your business? What do you think? I’m wondering what you think, do you do you feel that this would increase the ability for you to reach more people faster and not lose? Those who are coming to you for the services that you provide. I’d love to hear your thoughts about that. So again, right back to what we said before, it may not be that you have a lead problem, it’s probably that you have a conversion problem. And that can be easily solved. Now, it’s complex in the system, but the system is easy to apply. Don’t worry about growing more leads, worry about converting the leads that you’re already getting. And it’s not that you should not be always looking for new lead generation. But in order for those leads to be more and more valuable every single day, you want to convert more of them a higher percentage of those leads, so that they become customers, which was their intention to contact you in the first place. So how do we do that? Well, maybe you might be interested in what the cost is for this what what it would what it would be like to implement this service into your own business. And

if you’re interested in in us reaching out to you, or having a conversation with you about the automated lead generation platform that I’ve just talked about, we’re happy to do that. How we provide it is that it’s it’s built in automation to what we already provide, at local impact. Our digital marketing plans and process this is already built in, it’s becoming baked into what we’re already doing. And so it’s part of what we provide. However, if you know you’re not interested in a full digital marketing plan, that’s okay, glad you watched and glad you got to learn some about automation and what it’s important. And maybe you’ll go out and find some tools that can help you do this automation, because they’re there. But if you’re looking for a full robust plan of digital marketing, this is included in that, you’ll see that circle on your screen, that is our digital dominance method. After 17 years of doing business, we’ve learned a few things we’ve learned what works, what doesn’t work. And so this is the process we take our clients and customers through, it’s a web presence, it’s a search engine optimization, it’s a reputation and social media management. It’s it’s buying leads Pay Per Click ads and home advisor ads and, and Facebook ads. And then at the end, what we’re talking about today, optimizing those conversions so that all of the money we’re spending and all the time we’re spending driving leads to our website are not lost, they’re not lost, because we could not get back to them. So we build in this automated lead generation platform, it’s part of our process, you’ll see it’s down at number eight, highlighted in orange, it’s part of what you get. What I’d like to offer today is if you’re watching this, this session, this webinar, and you’re interested at all, and you’d like to just learn more, we’re happy to talk with you the price for having a marketing platform with us, or having automation built into your digital marketing or online marketing. It can range from $350 a month to $2,400 a month or more, depending on what you have, how much competition you have, how aggressive you want to be. So I really can’t give you a price today because it’d be like saying, you know, how much will it cost me to buy a car? There’s a lot of things you have to think about what kind of car do you want? How many people have to sit in it? What are you going to do with the car? Do you like luxury? Do you like you know, what do you what do you want. So there’s, we can’t just give you a we only give you a range of pricing. But it is important to know that we are not a salesy organization. So we’re happy to sit down with you talk about your digital marketing, talk about where you are, from a digital marketing standpoint, look at your competitors, look at your customers give you some great advice and direction, and then give you what we say, You know what, what it would cost for us to come on board and partner with you as a digital marketing partner. And you will get this built in automation. So if you’d like to talk to us and you’d like to be a part of that, I’d like to make an offer today, there’s almost always a setup fee a pretty hefty setup fee, because we have to set up a lot of platforms, social media, email campaigns, this automation system that we just talked about has to be set up for you with all of your content and information and we have to write all the pieces for it. There’s typically 1000, or dollar or more setup fee. But if you’re watching this webinar, and it doesn’t matter if you’re watching it live with me today, or if you watch it on a repeat later, if you choose to sit down with us and talk to us about digital marketing, and you just mentioned this webinar, I will waive that startup fee. That setup fee we will waive completely if you just mentioned this webinar, we’ll set up all those things for you for free. We’re not a long term locked in kind of company either. So we always ask for three or four months to give us the ability to move the needle for you. But after that it’s month to month. You’re not locked in, in an eternal contract with us. You just Have to give us a little time to make a difference and to move, move the needle. But if you’re watching today, and this automation is of interest to you this lead automation and you really want to maximize the ROI of the leads that you’re getting, then follow the link that’s on your screen, go dot local impact agency.com/schedule Go dot local impact agency.com/schedule. Or you can call us directly 800-216-9805. If you want to talk to us, this is an important piece for all home services and any business actually, who needs to have higher automation or higher ROI conversion of the leads that are coming in, there’s no need to spend all of the money that you spend and all the time and all the marketing effort and, and the energy of building that whole funnel and system to then not be able to convert them on the end when they come to you. So let’s get this automation in place.

I hope this was helpful today. I hope you enjoyed it. I know we weren’t very engaging this time around, we’ll do better next time. But if you’re interested, I waive that. That setup fee, the cost to talk to us and a discovery call that’s free, we’ll do a free analysis of where you are. None of that cost you any money. And as I mentioned, we’re not salesy. We’ll just talk to you about where you are and how you are set up as a business and make the recommendations and then you can choose to use us or not, it makes makes no difference. You can take the plan and the strategy that we create together and use it on your own. And you can move forward with it as you want. We hope we can do business with you. But if we’re not the right fit, or you’re not the right fit for us, then we’ll know in that discovery call. Either way, it’s going to be a very valuable time. And you’ll walk away with some very valuable information about your business and be able to make some good decisions from it. So again, go dot local impact agency.com/schedule Or give us a direct call at 800-216-9805. It has been a pleasure to be with you today. I hope you guys have a great weekend. Thanks for watching. Thanks for being a part of this webinar, and we’ll talk soon. Have a great day