At Local Impact, our focus is on helping local businesses to achieve this goal using industry-specific marketing ideas. Although we work with regional and state-wide companies in and out of West Virginia, the concentration is on a local audience.
“Local” is defined as “local to the business’ geographical location,” not necessarily local to West Virginia or our region. We believe every business should have the opportunity to compete in the marketplace.
We’ve been involved at some level of digital marketing for nearly 16 years. We are a team of Marketing Strategists, a Marketing Director, a Project & Media Manager, a Social Media Director & Graphic Designer, a Website Developer & Technology Manager, and a Search Engine Optimization Specialist.
Our goals and objectives for our clients are primarily exposure through lead generation, lead conversion, and reputation management. We use a variety of approaches to accomplish these objectives. Some of our clients have slightly different goals, but 99% of the time, if we did our client discovery correctly, we successfully generate the ability for the business to be found, to gain more popularity, to create leads, to convert leads into sales, and to maintain a positive relationship with current and past clients online.