Your “How-To” for At-Home Videos
With everyone indoors and spending time social distancing, video has had an uptick in not only creation across the world, but also in views. People are spending more time on social media platforms like Youtube, Facebook, and Tik Tok. If there was ever a time to learn how to take a good video for your business, now is that time.
I am going to walk you through a couple of topics that relate to video in this blog. From camera to lighting, and to how you should talk to the camera itself. So with a lot to cover, let’s get started.
Choose Your Weapon – Smartphones
The best camera is the one you have. There’s is no reason to go out and buy a fancy new camera when we carry around some of the best cameras in our pockets every day: smartphones. Whether it’s the newest version or a few years old, smartphones have amazing cameras that will fit the bill better than ever before.
You don’t need your videos to be 4K resolution, most people don’t have 4K screens anyway (Some phones do have an option of shooting in 4k though!). The best option is the one that you already have. Phones are easy to use and provide great quality video. Since that’s what most of us will be using starting out with video, we won’t get into camera specs and brands.
Stay Away from the Dark Side – Lighting
Lighting can make or break a good video. If you can’t see what’s going on in the shot, then it can be the sole reason no one watches your video. You don’t need studio lighting to have a good video, just stand near a window and let the sunlight do its job. Using the natural lighting from a window is a great starting place for lighting; it helps create a great visual for the video.
Here’s the same video beside a window and in a darker room. A little extreme, but a good way to show the effects.
As you can see, simply turning toward the window can improve the quality of the shot tremendously.
The First Date – Talking to the Camera
I’ll be honest, talking to a camera can be uncomfortable and weird. You can feel silly doing it, too. It does get easier and trust me, that’s how everyone feels at first.
Talking to the camera is a skill that you will get better at with time and practice. To help speed that process up, here are a few quick tips.
Know Your Main Points – Avoid Being Scripted
When talking to the camera, it’s important to be genuine. Scripting out what you want to say in the video can make it seem…well…scripted.
For those who are not used to working on-script, it’s easier and feels more genuine when you talk about a topic based on a good bullet point list rather than reading off a paragraph.
Be Animated and Remember to Smile
This is easy if you’re excited about what you’re talking about, and you will get better results. No one wants to listen to someone drone on about a complex topic that they aren’t excited about; they don’t even want to listen to a simple topic like that. Bring energy, enthusiasm, and some physical animation to your videos to up the quality.
Remember, this isn’t live, so don’t be afraid to make a mistake. In fact, be excited to make a mistake so you can find a better way to deliver a piece! You can edit out the bad parts later.
When you make a mistake, simply pause and take a breath and start from a place that makes sense as to not make the footage too choppy.
Talk Slowly and Concisely
Similary to speaking in public, you can start to speed up due to being nervous. This will cause the quality of the video to suffer. Try to just TAKE YOUR TIME.
Remember, this isn’t a live performance; you can take breaks and try again later, but make sure you DO try again later! Don’t give up if you can’t get a good video on the first try. Try and try again, and you will get great content to put out.